joedeobald

Joanne Lott, Manager, Operations & Business Development for our Left Travel brand, shares her reflections on women in technology.

International Women’s Day provides a timely opportunity to reflect on the progress of female representation in the Technology industry today. According to Statistica, the percentage of women in the US workforce has grown to 46.8% overall. The Technology industry, however, continues to lag behind with female participation at less than 20%, and women’s wages are an average $16,000 less than their male counterparts. In an industry whose survival depends on innovation, this lack of diversity and persistent gender gap remains a problem.

My career in the Technology industry began 20 years ago, and I have witnessed some great strides in making the tech workforce better for women, but have also experienced some of the historical and institutional reasons why Tech remains a man’s world.

Challenges for women

Getting a job in technology remains unfairly weighted towards men. An overall cultural bias persists that women are not as competent at, or passionate about, technology as men. At times in my career, there were assumptions made that my knowledge and passion for innovative technologies came from the males in my life, and not from my own technical competencies. This bias limits the hiring of women and incorrectly posits computers and Tech as exclusively male domains.

Some misconceptions about gender roles also continue, such as the idea that caregiver responsibilities might interfere with women’s ability to do a good job. For example, while interviewing for a role at a mid-level internet company, the recruiter asked me who would be watching my children upon my return to work. Despite being highly qualified, the fact that I was a mother was perceived as a strike against my candidacy for the role.

After gaining entry in the technology workforce, women also face challenges in the content they work on and in the workplace culture. In many companies where the technology and entertainment industries intersect, for example, the content can be strongly gendered and sexist. I have also worked in environments that were more akin to fraternity houses — where posters of scantily-clad women hung on office walls. This environment made it challenging to lead with authority or feel empowered to facilitate or manage innovation within my team.

This ‘bro’ culture also has a negative impact on the important informal networks so critical to women’s career progression. Many raises and promotions occur because someone in the Executive layer advocates for the progression of a particular individual. Studies have shown that women, especially women of colour, have less access to these critical informal social networks, limiting the speed of their career trajectory compared to men.

Some technology companies also have corporate cultures or management processes that require long or unpredictable in-office working hours. Many start-ups, for example, expect a 12-hour daily grind and push employees to the point of burnout. Because many women are also responsible for childcare or care of elderly parents, these types of demanding work conditions limit women’s career choices. Some companies make untenable work hours a requirement, making women choose between time with their children versus continuing on their career path.

The challenges described above can provide some historical context into why gender diversity in Tech still remains a problem. These are just a small number of challenges that can detract women and girls from entering STEM fields of study, in order to enter the tech workforce in the first place. Some of these challenges might also contribute to women leaving the technology industry altogether.

Why does it matter?

Diversity is critically important in driving innovation. Having different perspectives and experiences is a key force in coming up with new ideas. Studies have shown that being with similar others leads us to think that we all hold the same information and share the same perspective, thus coming up with flat and shallow solutions. Research also shows that when we hear dissent from someone who is different from us, it provokes more thought than when it comes from someone who looks like us. Data and studies show that effective collaboration and creativity require a degree of agitation in order to be truly innovative; this is how diversity can contribute to new ideas.

Diversity is good for business. A uniform or homogeneous workforce can also limit the identification of market opportunities. Understanding consumer behaviour and design thinking are driving how products are made. Without diversity, many firms risk ignoring women’s perspectives when designing new software, online experiences, and products. For example, in the gaming industry in particular, a recent study shows that while only 22% of the video game industry is female, the gender split in playing video games is 45% female.

Additionally, according to the Anita Borg Institute, high performing companies have women in senior leadership positions. “Fortune 500 companies with at least three female directors have seen their return on invested capital increase by at least 66%, return on sales increase by 42%, and return on equity increase by at least 53%.”

What can we do?

Women have been trying for decades to give voice and address some of the challenges described above. Many technology companies continue to address these concerns and put into place policies that attempt to eliminate biases in hiring, salary, and workplace harassment.

Here are some things the tech industry could do more of:

Address the knowledge gap early

Companies like Left sponsor STEM coding camps and Girls Tech Hour of Code events to introduce coding and technology to girls early in life. This type of event can help girls by dispelling gender biases about technology and providing a level of comfort around innovative tools such as Virtual Reality headsets, open source code, and 3D printers.

Commitment by those in Leadership

Corporate Leaders can commit to gender equality and representation on all levels of their businesses. By setting Key Performance Indicators (KPIs) as part of their formal objectives and planning, company leaders can set hiring targets to ensure women are equally represented in all areas — the Board of Advisors, Board of Directors, Engineering, Project Management, Product Design, QA, etc. Once onboard, companies can also invest in growing future diverse managers and leads by providing coaching, training programs, and promoting from within.

Executives should ensure their companies remove gender bias from their recruiting and hiring practices and pay scales. They can learn how to hire more women by understanding how other firms have done it. An example is “How Slack Got Ahead in Diversity”.

In order to retain talent, Managers should also ask women directly about what types of support they need in the form of policies or networks. For example, provide opportunities for women to build mentorship relationships with members of the Executive layer, which can help with women’s career advocacy. They can also create policies around remote and flexible work hours in order to empower women with challenging and unpredictable schedules.

The technology industry must embrace the concept that diversity enables innovation, and take concrete steps to hire more women, or they will fall behind in the business of new ideas.

Learn how to participate and support Women in Tech communities here:

https://www.techgirls.ca/

https://wearebctech.com/community/women-in-tech/

https://medium.com/women-who-code-community/find-your-tribe-women-in-tech-communities-1627d684d7ea

https://girlknowstech.com/women-in-tech-communities/

https://vanwit.ca/